Press Releases

REFLEXION NETWORK SOLUTIONS LETS USERS CONTROL THEIR INBOXES

Address-on-the-Fly Enables Unlimited Unique Email Addresses for an Individual Account

WOBURN, MA, February 13, 2006 — In the wake of the controversy surrounding the AOL and Yahoo decision to charge companies for guaranteed bulk email delivery, Reflexion Network Solutions offers email users a solution that lets them decide which messages are delivered to their inboxes. Reflexion's Address-on-the-Fly (AOTF) enables email users to spontaneously create an unlimited number of unique email addresses associated with an individual account, all without software interaction or assistance from IT staff.

In the wake of the controversy surrounding the AOL and Yahoo decision to charge companies for guaranteed bulk email delivery, Reflexion Network Solutions offers email users a solution that lets them decide which messages are delivered to their inboxes. Reflexion's Address-on-the-Fly (AOTF) enables email users to spontaneously create an unlimited number of unique email addresses associated with an individual account, all without software interaction or assistance from IT staff.

Addresses-on-the-Fly takes the form of the user's normal email address plus a suffix of their choosing. If an AOTF starts to attract spam for any reason, Reflexion automatically empowers users to control its further use. Reflexion's AOTF functionality is also available to any consumer whose ISP utilizes this technology.

Benefits:

1. Users can protect their primary email addresses when making disclosures that may be more likely to attract spam, for example, when registering for an online newsletter. With this technology, newsletters get delivered without being blocked by filters.
2. Users can personalize communications with a new correspondent, such as a new client or partner. When this is done, all communications with that correspondent are organized on the new address, which provides a unique "view" of one's inbox.
3. Reflexion can detect when an AOTF email address is shared with a third party, and provides the tools needed to restrict further propagation.

“We applaud AOL and Yahoo's efforts to find creative solutions to eliminate spam, but believe that email users will insist on controlling access to their own inbox, versus a pay-for-access approach. There is technology that could be added to the existing email infrastructure that would effectively solve the problem. Reflexion's approach enables ISPs to bring new value to subscribers, empowers users, and is friendly to direct marketers,” said Hughes.

AOTF also provides benefits for tracking the effectiveness of direct marketing initiatives, such as email and newsletter campaigns, and press releases. Reflexion's AOTF provides the ability to track the volume of incoming correspondence for specific campaigns, while protecting the sender's primary email address from incoming spam that can result from these types of outbound communications.

About Reflexion

Reflexion provides a lightweight and maintenance-free sender identity-based solution that enables organizations of all sizes to eliminate spam and recapture bandwidth lost in processing spam. Reflexion Total Control relies on standard SMTP and is compatible with all standards-based email servers, including Microsoft Exchange, Lotus Domino, and Novell GroupWise, and other security products, such as anti-virus scanners, firewalls and content filters. Importantly, the company's patent-applied, inbox firewall technology can be implemented unilaterally, without requiring any changes to email protocols or collaboration with correspondents. By blending identity and content-based approaches to eradicating spam, Reflexion provides versatile protection for groups of users with different address security requirements. The company offers its technology as a hosted service exclusively through its worldwide network of service provider partners.