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REFLEXION TOTAL CONTROL NAMED A CRN EMERGING TECHNOLOGY
Reflexion Networks Brings New Techniques to the Battle Against Spam; Provides Unparalleled End-User Control Over Inbox Access
WOBURN, Mass. – June 4, 2007 — Reflexion Networks, a leader in managed email security services specifically designed for IT solution providers and ISPs, today announced it has been selected by CRN, part of CMP's family of Channel Solutions, as a CRN Emerging Tech vendor for its Reflexion Total Control (RTC) email security service. CRN's Emerging Tech list captures companies that are delivering high margins for solution providers with innovative and easy-to-use technology that undercuts industry giants.
RTC is a managed service that blends unique technology with traditional defenses to block unwanted mail, such as spam, viruses and directory harvesting and denial of service (DoS) attacks outside the corporate network. But blocking mail is just part of the story; Reflexion also assures the delivery of wanted mail, eliminating false positives by elevating wanted content from valid senders to a state that doesn't require content filtering. It also makes phishing attacks self-evident, and provides concrete tools for preserving the integrity of one's primary email address. Outbound email filtering protects one's reputation and helps to avoid dreaded "blacklisting."
Reflexion was recognized by CRN because of the partner-centric design of its managed service and its partner-friendly business practices. RTC provides full partner branding, co-administration capabilities for on-demand provisioning of new users, integration with leading managed service provider (MSP) platforms, and outbound email auditing that enables partners to alert their customers to open relay and "zombie" desktop conditions. Reflexion sells RTC exclusively through solution providers and ISPs; it does not sell directly to end-users.
"We have designed RTC to provide the fastest and most affordable path for solution providers to get into the managed services business without any up-front investment," said Scott Barlow, Reflexion's Channel Chief. "RTC's blend of traditional defenses and unique capabilities, including Address-on-the-Fly™, provides the granular user control that our partners need to respond to the widest range of client requirements. The service can be tailored with our partners' logo and messaging to reinforce their brand with their clients."
Reflexion currently has over 3,000 customers in 30 countries. The company is recruiting new partners to boost its partner network around the world. Interested solution providers and ISPs need only register on Reflexion's web site.
- The technology is superior to other products in the market segment
- The technology complements a solution provider's existing practice areas
- Emerging vendors provide better services opportunities
- Emerging vendors pay better attention to partners
- Emerging vendors offer higher margins
- Customers want alternative product choices
- Emerging vendors have better joint marketing programs
In addition, 61 percent of solution providers surveyed plan to increase the number of emerging technology vendors they partner with in the next 12 months.
"Solution Providers love to find new and innovative partners who can help them better serve their customers, and the CRN Emerging Tech list can help them do just that," said Robert C. Demarzo, vice president and editorial director, CMP Channel. "We salute this year's Emerging Tech vendors, and encourage solution providers to check them out."
Vendors who make the CRN Emerging Tech list must have an established solution provider program and formal guidelines for recruiting channel partners. They must demonstrate that its direct sales mix is trending down as evidenced by the company's revenue history, a channel positive or channel neutral strategy for internal sales compensation, and not be a dominant market share player. Final selection to the Emerging Technology list was made at the discretion of the CRN editorial team after a review of the submitted information and conversations with current or targeted partners.
"We are honored to be recognized by CRN for our commitment to the channel," added Barlow. "This confirms our strategy and direction, and strengthens our commitment to continually advance the capabilities that we offer for our partners."
About Reflexion Networks, Inc.
Reflexion Networks delivers a managed email threat protection service that provides users with unparalleled control over their email for a pristine inbox every day. Reflexion Total Control stops spam and viruses, makes phishing exploits immediately self-evident, detects zombie PCs and open relays, and blocks directory harvest attacks using a highly configurable, layered defense with Address-on-the-Fly™. The company offers its service through its worldwide partner network of solution providers and ISPs. Reflexion Networks is headquartered near Boston, Massachusetts. For more information, Reflexion is available on the Web at www.Reflexion.net.
About The Channel Group
CMP Channel Group is the one-stop shop customers turn to in order to meet their global sales channel objectives from access to execution. Through use of its family of channel solutions, which include CRN and VARBusiness, the ChannelWeb network, the Group's XChange worldwide face-to-face conferences, and the Institute for Partner Education & Development (IPED), vendors are able to accelerate sales through the channel. CMP Channel Group provides a worldwide answer to advertising, branding and marketing services, lead generation, market intelligence, branded and custom events, education of solution providers and best practices for vendors.
About CRN
CRN provides solution providers and technology integrators with the crucial information and analysis they need to drive their company's sales. As an advocate for and voice of the IT channel, solution providers turn to CRN first for immediate information. Celebrating its 25th year, CRN is the most trusted source for channel professionals. CRN can be found on the web at www.channelweb.com.
About CMP Technology
CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. CMP Technology and United Business Media can be found on the web at www.cmp.com and www.unitedbusinessmedia.com, respectively.